Start With Yourself by Emma Grede

Put Yourself First. Build the Life You Actually Want.

In Start With Yourself: A New Vision for Work & Life, trailblazing entrepreneur and co-founder of Good American Emma Grede delivers a game-changing, no-BS guide to meaningful success on your own terms.

From a working-class single-mother home in East London to becoming one of America’s richest self-made women—while raising four children and building culture-defining brands—Emma has lived the real-world lessons she now shares. This isn’t another hustle-culture pep talk. It’s a practical framework that replaces outdated “Old Thoughts” with empowering “New Thoughts” so you can get out of your own way, manage your emotions, set boundaries, and create the career, family life, and fulfillment you deserve.

Inside you’ll discover:

• How to silence outside noise and design success that feels authentic to you
• The mindset shifts that turn ambition into sustainable achievement
• Real strategies for leveling up your career while protecting your peace and family
• Emma’s personal stories of overcoming doubt, rejection, and impossible odds

Blending candid memoir with actionable advice, Start With Yourself is the post-girlboss blueprint for women who want it all—on their terms. Whether you’re building a business, climbing the ladder, or simply ready for more, this book gives you the tools to start exactly where you are and create the life you’ve been dreaming of.